I was inspired to create eshi following the recognition of a gap in the marketplace for lounge wear products aimed at the 'young at heart' women in their 30's, 40's and 50's.

As a mum in my 40’s, I found it so difficult to find sleep wear and lounge wear that wasn’t either too skimpy and lacy to wear around the house, too grunge or just too matronly.  Basically, I created eshi for women like me who want a touch of luxury in their lounge wear, but in pieces that can be comfortably worn everyday and is affordable.

THE WORD eshi & THE eshi WOMAN:

eshi (spelt as it sounds) means "yes" in Amharic, the official language of Ethiopia. When I was in Addis Ababa, I noticed that the word eshi was often used in conversation, to illustrate enthusiasm or agreement. I found the Amharic language fascinating and the word charming. I was also impressed by the beauty and dignity of the women...so with all of this in mind, I felt eshi would be the perfect name for my new business.

SHARING OUR ABUNDANCE:

 I am a supporter of Hope For Children, an NGO set up and run by Ethiopian women to look after AIDS affected children and women in Addis Ababa, Ethiopia.

A group of dedicated Australian women based in Perth have now set up the Australian arm of HFC with registered charity status. I am committed to donating 10% of all revenue from eshi sales to support
HFC projects. To find out more see www.hopeforchildren.org.au.
   
  Thank you to all those who have contributed to the launch of eshi.
I would like to say a big thank you in particular to:
Models Emma, Nichola & Sammi
Photographer Tashkah Lloyd
Make-up artist Jo Fletcher
Publicist  Beth Ferrari, Press Play Creations
Website Loryn Clark, O&C Marketing
   
 
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